As you know KB24 has a new sneaker coming out and the Nike Marketing campaigns have been set in motion. Yet this time around they wanted to punch you with the launch versus just using the same ol’ social media ads, in-store displays, and tv commericals. They brought in 2010′s Machete director, Robert Rodriquez. Rodriquez also appears in the mini-movie discussing the treatments for the ”movie” to KB. Rodriquez’s blockbuster ad for Kb24′s new addition to the sneaker line up for the spring is actually entertaining to watch.The Kobe “Zoom VI” will hit stores in Spring, 2011 and will have a price point around $130. Peep the shoe.
In lieu of his cockiness, I really like his ad/movie for the new shoe. The Robert Rodriquez directed mini-film actually ushered a few chuckles from me,the cast included of course Kobe “the Black Mamba”, Kanye West as “the Boss”, and Bruce Willis as one West’s lynchmen (looking especially dapper in his suit … I must say!) sent to acquire KB’s beloved shoes for ‘The Boss’” sneaker collection. I of course enjoyed the non censorship of my boo,Kanye but it definitely showed for good marketing on Nike’s part because I actually want to get a closer look at the Nike Zoom Kobe VI’s. Peep the shoe below.
